PERAN EKONOMI DIGITAL MELALUI PENGGUNAAN ONLINE SHOP SEBAGAI PENUNJANG EKONOMI KELUARGA (Studi Pasangan Muda Mahasiswa STAI Rakha Amuntai)

Abstract

The era of increasingly advanced technology encourages young couples of STAI Rakha Amuntai students to be better able to utilize the internet as a means of advancing the family economy. Digital technology can provide many conveniences for doing business, but intense use of cellphones can also have an unfavorable impact on the situation in the family such as less harmonious relationships between family members, which can unconsciously interfere with their role in the household. The research method used is descriptive qualitative method. The results of this study state that the reason young couples of STAI Rakha Amuntai students choose to use online shops is based on an unstable economy, many needs, starting from hobbies or skills and the influence of mass media. The role of online shops is significant enough to contribute to supporting the family economy and helping to meet family needs. In the use of the digital economy by young couples, this is addressed with mutual understanding of each other, the availability of time for family and smart in using social media, which has a positive influence and becomes a point that can build family harmony.