APPRAISAL ANALYSIS OF TRAVEL ARTICLE IN GARUDA INDONESIA INFLIGHT MAGAZINE “COLOURS”

Risky Auliasani, M.R. Nababan, Diah Kristina

Abstract


Travel article is a media used to describe a place, culture and its people with intention to promote it to the reader. Garuda Indonesia, one of the biggest Indonesia Airlines, in their inflight magazine, called Colours, tried to introduce and promote Indonesia tourism’s object through travel article to their customer. The travel article itself was about the writers’ own experiences during their visit to the tourism’s object. Using linguistic systemic functional theory, particularly appraisal system theory, the researcher tried to explore how the travel articles’ writers expressed their attitude, opinion and emotion to the reader to promote the tourism object through the travel article. Therefore, this research tried to examine the manifestation of appraisal system in travel article of Colours magazine. Using descriptive-qualitative method, the data was taken from 6 travel articles from 3 editions of Colours magazine published in 2018. The result showed that attitude in travel articles in Colours magazine dominantly presented appreciation (74.35%), affect (15.22%), and judgement (10.43%). The attitude showed in the article are mostly positive. Furthermore, the research also revealed the inclination of the travel article writers to use monogloss-engagement and force- graduation: attitudinal lexis.

Keywords: travel article, appraisal, attitude, engagement, graduation.


Full Text:

PDF

References


Fox, Renata. (2018). English in tourism: A sociolinguistic perspective. Tourism and Hospitality Management. 14(1), 13-22.

Martin, J. R. & Rose, D. (2003). Working with discourse: meaning beyond the clause. London and New York: Continuum.

Martin, J.R and White, P. R. R. (2005). The language of evaluation. New York: Palgrave Macmillan.

Martin, J. R., & Rose, D. (2007). Working with discourse (2nd Ed.). London: Continuum

Mishra, Smrutisikta. (2014). Travelogues: an innovative and creative genre of literature. International Journal of English and Literature (IJEL), 4(4), 45-50.

Santosa, R. (2017). Metode penelitian kualitatif kebahasaan. Surakarta: UNS Press. Spradley, J.P. (1980). Participant observation. New York: Holt, Rinehart and Winston. Suryaningtyas, V.W., Nugroho, R.A., Cahyono, S.P., Nababan, M.R., Santosa, R. (2019).

Appraisal in bilingual tourism media: developing an SFL-based translation model. ASIAN TEFL, 4 (1).

Suryaningtyas, V.W., Nugroho, R.A., Cahyono, S.P., Nababan, M.R., Santosa, R. (2019). Evaluasi appraisal teks dan semiotika visual pada brosur promosi daerah tujuan wisata bilingual. NDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 5(2).